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Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
22% -
ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently
Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
14% -
ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer
Interactive Avenues first client to expand Comscore access to include new state level clusters for India
Comscore today announced that long-term client Interactive Avenues has become the first client to subscribe to Comscore’s new state level clusters for digital audience measurement in India. This addition to the existing digital measurement solution allows...
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ights/Press-Releases/2021/4/Interactive-Avenues-first-client-to-expand-Comscore-access-to-include-new-state-level-clusters-for-India
Comscore Signs Digital Audience Measurement Agreement with Newsmax
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore’s industry-leading digital audience measurement.
14% -
ights/Press-Releases/2021/3/Comscore-Signs-Digital-Audience-Measurement-Agreement-with-Newsmax
Comscore Expands into Out-of-Home Measurement
Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating...
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ights/Press-Releases/2021/3/Comscore-Expands-into-Out-of-Home-Measurement
The Moran Group Selects Comscores Local Market Measurement
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement with a full-service advertising agency, The Moran Group, for Comscore’s local television measurement.
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ights/Press-Releases/2021/3/The-Moran-Group-Selects-Comscores-Local-Market-Measurement
TV Viewing Engagement for Week Ending March 14 2021
Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.
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ights/Press-Releases/2021/3/TV-Viewing-Engagement-for-Week-Ending-March-14-2021
John Bulgrin to Participate in Upcoming Adweek Connected TV Webinar
Comscore today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek’s upcoming webinar titled ‘How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing’ on March 24, 2021 at 1pm ET.
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ights/Press-Releases/2021/3/John-Bulgrin-to-Participate-in-Upcoming-Adweek-Connected-TV-Webinar
Comscore Announces New Agreement with Fort Myers Broadcasting Company
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Fort Myers Broadcasting Company with Comscore’s industry-leading local TV measurement currency across...
36% -
ights/Press-Releases/2021/3/Comscore-Announces-New-Agreement-with-Fort-Myers-Broadcasting-Company
Effectively Measuring Branded Content Marketing on Social
Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
11% -
ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social
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