title - Comscore, Inc.

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
28% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Comscore Social Insights helps retailers about their engagement levels

Comscore Social Insights helps retailers learn more about their engagement levels on posts across platforms
12% - e-Studies/Comscore-Social-Insights-helps-retailers-about-their-engagement-levels

Comscore Reports Second Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
20% - ights/Press-Releases/2024/8/Comscore-Reports-Second-Quarter-2024-Results

Vamos as compras O potencial do varejo on-line no Brasil

No segundo semestre, o comércio varejista se prepara para uma das datas mais aguardadas do setor: a Black Friday. Diante do momento, vale a pena ficar por dentro das informações sobre a categoria Retail, o varejo on-line, nos canais digitais e de mídias...
4% - ights/Blog/Vamos-as-compras-O-potencial-do-varejo-on-line-no-Brasil

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
15% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

Comcast Advertising and Comscore Expand Partnership

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
12% - ights/Press-Releases/2024/8/Comcast-Advertising-and-Comscore-Expand-Partnership

2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
13% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
15% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

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