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New Cross-Platform Movie Measurement Solution
Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
15% -
ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior
One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
16% -
ights/Blog/In-home-Data-Consumption-Grew-Largely-Driven-by-COVID-19-Related-Changes-in-Behavior
Significant Growth in In-Home Data Usage Throughout Pandemic
As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than...
15% -
ights/Press-Releases/2021/1/Significant-Growth-in-In-Home-Data-Usage-Throughout-Pandemic
TV Viewing Engagement for Week Ending January 10 2021
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
19% -
ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021
Comscore Announces Global Box Office Totals For 2020
New information from Comscore shows how a combination of a well-managed pandemic response coupled with strong local product has led to a strong theatrical recovery in many countries around the globe.
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ights/Press-Releases/2021/1/Comscore-Announces-Global-Box-Office-Totals-For-2020
Resumen del ano para Comscore
El año 2020 provocó cambios en todos los ámbitos para la mayor parte de las personas, y en muchos ámbitos de la vida cotidiana, los servicios digitales fueron protagonistas de éstos.
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ights/Blog/Resumen-del-ano-para-Comscore
Comscore and Frameplay Launch Brand Lift Survey Series
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game...
27% -
ights/Press-Releases/2021/1/Comscore-and-Frameplay-Launch-Brand-Lift-Survey-Series
Three Trends Rebooting TV Measurement
In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement trends are emerging.
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ights/Videos/Interview/Three-Trends-Rebooting-TV-Measurement
Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale
With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...
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ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale
Cookie-free Targeting Solution
Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
11% -
ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution
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