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GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
10% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Audiencias Predictivas en los entornos cookieless en pre-bid

Las audiencias predictivas son la primera solución de segmentación de audiencia sin cookies de la industria. Cookieless es uno de los Trending topics de este año en la industria publicitaria y no es para menos. Todo a lo que estamos acostumbrados desde...
26% - ights/Blog/Audiencias-Predictivas-en-los-entornos-cookieless-en-pre-bid

The Outlook For Theaters And Streaming Services

Walt Disney’s “Black Widow” brings in $80M at domestic box offices. Paul Dergarabedian, Senior Media Analyst at Comscore discusses the outlook for hybrid-releases in theaters and streaming services. He talks about Disney+ versus other streaming services...
10% - ights/Videos/Box-Office-Bites/The-Outlook-For-Theaters-And-Streaming-Services

SQAD Integrates Comscore Television Currency into MediaCosts

Comscore, in partnership with SQAD LLC., today announced an expansion of the MediaCosts platform to integrate Comscore’s national and local measurement information into SQAD’s ad cost research data.
10% - ights/Press-Releases/2021/7/SQAD-Integrates-Comscore-Television-Currency-into-MediaCosts

Comscore Box Office Figures Show Nearly 90 of Movie Theaters Are Now Open Worldwide

The latest box office figures from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, demonstrate another key milestone for the movies industry, as nearly 90% of movie theater locations are now...
10% - ights/Press-Releases/2021/7/Comscore-Box-Office-Figures-Show-Nearly-90-of-Movie-Theaters-Are-Now-Open-Worldwide

Comscore launches Plan Metrix Multi-Platform in India

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour...
10% - ights/Press-Releases/2021/7/Comscore-launches-Plan-Metrix-Multi-Platform-in-India

Gaming

Understand the behavior, sentiment, attitudes, and preferences of today’s PC, mobile, and console gamers
5% - ducts/Gaming

2020 desde la visión multiplataforma Ipsos EGM-Comscore Fusión

El año 2020 cambió las tendencias en el comportamiento del consumidor. De este modo, Comscore e Ipsos exponen en los principales hallazgos acerca del consumo de medios on y off durante la pandemia gracias a la actualización de la fusión de datos multiplataforma...
26% - ights/Presentations-and-Whitepapers/2021/2020-desde-la-vision-multiplataforma-Ipsos-EGM-Comscore-Fusion

Brian McLoughlin to Lead Publicis Domestic Commercial Relationship

Comscore is excited to announce it has added Brian McLoughlin to lead Comscore’s commercial relationship with Publicis Groupe.
5% - ights/Press-Releases/2021/7/Brian-McLoughlin-to-Lead-Publicis-Domestic-Commercial-Relationship

Sports TV it s always the season part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences? Let’s look at the example of Football and Rugby....
10% - ights/Blog/Sports-TV-it-s-always-the-season-part-2