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CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
5% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

What are the most visited social media platforms among Gen Z

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.
5% - ights/Blog/What-are-the-most-visited-social-media-platforms-among-Gen-Z

US Open Outpaces the NBA Finals in Tampa St Petersburg FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
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Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
5% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
5% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

Local Market Preview Indianapolis IN

It was one of the biggest weekends of the year for residents of Indianapolis.
5% - ights/Blog/Local-Market-Preview-Indianapolis-IN

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
5% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Expanding Fast

In today’s ad ecosystem, it’s important for each ad to be as efficient and effective as possible. One avenue that advertisers and agencies are expanding into is Free Ad Supported Streaming channels, with the goal of finding incremental, untapped audiences...
5% - ights/Blog/Expanding-Fast

Comscore and Kochava Partner To Unlock New Insights

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance...
5% - ights/Press-Releases/2024/6/Comscore-and-Kochava-Partner-To-Unlock-New-Insights

2023 State of Gaming

Comscore’s 2023 State of Gaming report unpacks the ever-changing gaming landscape including new opportunities for advertisers and content owners.
5% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Gaming