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State of Gaming Webinar
Comscore’s 2020 State of Gaming webinar helps advertisers and their agencies understand the behaviors, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
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ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Webinar
Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound
Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront...
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ights/Presentations-and-Whitepapers/2020/Facing-Forward-An-Upfront-Conversation
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
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ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier
Comscore at the 16th Annual Gabelli Media and Entertainment Symposium
RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
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ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium
Improving Product Returns Presents Biggest Opportunity for Retailers
When asked directly what aspects they would like retailers to improve, 58 percent of online shoppers chose free or discounted shipping, followed by ease of returns and exchanges (42 percent) and variety of brands and products available (38 percent).
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ights/Infographics/Improving-Product-Returns-Presents-Biggest-Opportunity-for-Retailers
Smartphone Shoppers Top 10 On Device Purchase Categories
Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
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ights/Infographics/Smartphone-Shoppers-Top-10-On-Device-Purchase-Categories
Top Mobile Activities in the US
Text messaging lead as the top mobile activity with 68 percent of Americans texting in December 2010, while more than half took a photo with their mobile device (52.4 percent) and 39.5 percent of subscribers accessed news and information.
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ights/Infographics/Top-Mobile-Activities-in-the-US
Share of Display Ad Impressions by Top Publisher Category in 2010
The comScore 2010 U.S. Digital Year in Review is now available for download. Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals...
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ights/Infographics/Share-of-Display-Ad-Impressions-by-Top-Publisher-Category-in-2010
Sneak Peak: 2010 US Digital Year in Review
In 2010, Facebook surpassed each of the top three largest web properties for share of time spent, capturing the #1 ranking in August 2010. Facebook now accounts for 12.3 percent of time spent online in the U.S., up from 7.2 percent a year ago.
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ights/Infographics/Sneak-Peak-2010-US-Digital-Year-in-Review
US Video Advertising as a Percentage of Total Online Video Consumption
According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant...
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ights/Infographics/US-Video-Advertising-as-a-Percentage-of-Total-Online-Video-Consumption
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