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US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
47% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

Humor Sites

No Laughing Matter for Americans: Canadians More Likely to Visit Humor Sites
47% - ights/Press-Releases/2004/03/Humor-Sites

Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
47% - ights/Infographics/Mobile-Media-Usage-Sees-Strong-Growth-Across-EU5

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory
47% - ights/Press-Releases/2021/7/Comscore-Brings-Innovation-to-Podcast-Advertising-Enabling-Brand-Safety-Protections-for-Acast-Podcast-Inventory

Healthcare gov Traffic is Up Slightly But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th.
47% - ights/Blog/Healthcare-gov-Traffic-is-Up-Slightly-But-Browsing-and-Enrollment-is-Down

The 'Mobile' Only Audience

Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop, however in December 2016 UKOM approved comScore data showcased that 10% of online adults accessed the Internet via mobile only.
47% - ights/Presentations-and-Whitepapers/2017/The-Mobile-Only-Audience

Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising

The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosystem....
47% - ights/Blog/Optimise-Toward-Golden-Impressions-to-Put-Trust-Back-Into-Digital-Advertising

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
47% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
46% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Libérez le potentiel du programmatique

Libérez le potentiel du programmatique
46% - ights/Presentations-and-Whitepapers/2015/Liberez-le-potentiel-du-programmatique