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Comscore supported a brand in launching a new product

Comscore supported a brand in launching a new product, helping create strategies to reach their target audience, identify core competitors, and set KPI targets
16% - fts/Case-Study-Drafts/Comscore-supported-a-brand-in-launching-a-new-product

Comscore helped a brand assess their digital competitive position

Comscore helped a brand assess their digital competitive position and how they stack up against competitors in KPIs​
18% - fts/Case-Study-Drafts/Comscore-helped-a-brand-assess-their-digital-competitive-position

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
15% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

El impacto de la publicidad en videojuegos entre gamers en Mexico

Comscore, Inc. (Nasdaq: SCOR), empresa líder en medición de audiencias digitales, ha revelado los resultados de su primer estudio sobre la publicidad en videojuegos en México y Latinoamérica para 2024. El informe analiza en profundidad los hábitos y preferencias...
6% - ights/Press-Releases/2024/10/El-impacto-de-la-publicidad-en-videojuegos-entre-gamers-en-Mexico

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
14% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
17% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
18% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias

Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
6% - ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
16% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Fast Facts: Bhool Bhulaiyaa 3

Check out this quick infographic to learn about 'Bhool Bhulaiyaa 3' film's social buzz, the actors and film critics leading it, and the top post with the highest engagement.
15% - ights/Infographics/Fast-Facts-Bhool-Bhulaiyaa-3