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CIMM Summit 2024

CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
16% - ights/Presentations-and-Whitepapers/2024/CIMM-Summit-2024

Incremental Voters Reach

Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
17% - e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
18% - ights/Presentations-and-Whitepapers/2024/Settling-the-Score

Comscore anuncia a edicao 2024 do seu estudo de TV Conectada na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas anunció hoy el lanzamiento de la edición 2024 de su estudio sobre Connected TV, OTT y Addressable Advertising en América...
6% - ights/Press-Releases/2024/10/Comscore-anuncia-la-edicion-2024-de-su-estudio-de-Connected-TV-en-America-Latina

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
16% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

Publicidade em TV Conectada: uma oportunidade estratégica para os anunciantes no Brasil

TV Conectada (CTV)
6% - ights/Press-Releases/2024/9/Publicidade-em-TV-Conectada-uma-oportunidade-estrategica-para-os-anunciantes-no-Brasil

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
35% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris, the excitement generated...
15% - ights/Blog/2024-Presidential-Debate-Cross-Screen-Performance

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
18% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

2024 State of Privacy in Advertising

This exclusive report provides a comprehensive analysis of the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape, as reported by top industry leaders.
6% - ights/Presentations-and-Whitepapers/2024/State-of-Privacy-in-Advertising-Report