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comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of...
46% - ights/Press-Releases/2011/2/comScore-Publishes-White-Paper-on-the-Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Australia

Impact of Cookie Deletion on Website Audience Measurement in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources...
46% - ights/Press-Releases/2011/5/Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Latin-America

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
46% - ights/Press-Releases/2021/9/Comscore-and-Spiketrap-Webinar-Will-Examine-How-Advertisers-Can-Reach-Gaming-Audiences-Without-Cookies

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if...
46% - ights/Blog/Guaranteed-Audience-Buys-What-s-Promised-Isn-t-Always-What-s-Delivered

Kantar Media e comScore anunciam soluções multiplataforma para a América Latina

Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will...
46% - ights/Press-Releases/2016/5/Kantar-Media-and-comScore-Announce-Cross-Platform-Services-in-Latin-America

comScore Appoints Dan Hess as Head of Digital Audience and Advertising Products

comScore, Inc., today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore’s earliest employees through the company’s first six years, leading corporate marketing and building multiple...
46% - ights/Press-Releases/2016/10/comScore-Appoints-Dan-Hess-as-Head-of-Digital-Audience-and-Advertising-Products

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
46% - ights/Blog/Researchware-is-not-Spyware

Terms of Service

These Terms of Service (the “Terms of Service”) govern your use of this Site and the Software, and your agreement is a condition precedent to using this Site and the Software (“collectively, the “System”). If you are a Software user, please pay particular...
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Measuring What Matters in Social Media

There are many reasons for embarking on a social strategy: to create buzz and brand awareness, to generate leads, to increase customer loyalty and satisfaction, and to drive website traffic.
46% - ights/Blog/Measuring-What-Matters-in-Social-Media2

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
46% - ights/Blog/The-Now-is-Time