Kantar Media and Comscore announce cross-platform services in Latin America

Extension of strategic alliance will deliver fast, high-quality solutions to clients in the region

LONDON, 4 May 2016 - Kantar Media and Comscore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will soon be unveiled in Latin America.

TGI Clickstream will be launched in Brazil later this year, enhancing clients’ consumer targeting and digital media planning capabilities. Subsequent launches in 2017 include Columbia, Argentina, Peru and Chile. The service will combine best-in-class TGI survey data from Kantar Media and MMX™ digital measurement data from Comscore. TGI Clicksteam is already available in UK, France and Turkey.

“As advertising spend on integrated media campaigns increases, there is a growing demand to deliver solutions that meet the industry’s needs.” commented Andy Brown, CEO & Chairman of Kantar Media. “The deep experience of our team combined with the rich digital assets of Comscore and our shared commitment to drive innovation and growth in the region will deliver faster solutions to our clients.”

Serge Matta, CEO of Comscore, added, “Comscore remains committed to accelerating the creation of new cross-platform services for the industry, and the response to our global partnership and the progress made has already been extremely positive. Kantar Media’s recognised position as the provider of media research currencies in the region, combined with our rich digital assets and expertise will ensure cross-platform measurement becomes a reality in Latin America.”

Since February 2015, Comscore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms.

Editor note
TGI surveys enable advertisers, agencies and media owners to identify and target their key audiences by measuring consumer media consumption, brand usage and attitudes.

Comscore MMX™ measures person-level digital media usage helping publishers to better demonstrate the value of their media, while enabling agencies and advertisers to better plan digital campaigns to reach target audiences.

About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.

For further information, please visit us at www.kantarmedia.com

About Comscore
Comscore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement.

For more information on Comscore, please visit www.comscore.com

Cautionary Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the strategic alliance between Comscore and Kantar. These statements involve risks and uncertainties that could cause Comscore’s actual results to differ materially.

For a detailed discussion of these and other risk factors, please refer to Comscore’s Annual Report on Form 10-K for the year ended December 31, 2014 and Quarterly Report on Form 10-Q for the three months ended September 30, 2015 and other filings Comscore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of Comscore are cautioned not to place undue reliance on its forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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