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Mobile Data Without Roaming Charges: Top Mobile Media Trends
Mobile data and Mobile World Congress go hand and hand - especially when all the MMS and e-mail messages come back to haunt you in the form of international data roaming fees!
45% -
ights/Presentations-and-Whitepapers/2009/Mobile-Data-Without-Roaming-Charges-Top-Mobile-Media-Trends
Comscore Receives Video Viewability Accreditation from Media Rating Council
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
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ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council
CBS March Madness Viewing Online
comScore Data Show Heavy Work-Based Viewing of “CBS March Madness On Demand™ Streaming Video”
45% -
ights/Press-Releases/2006/03/CBS-March-Madness-Viewing-Online
Public vs Private Brands on Instagram
Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot below yesterday. “You may not post anything without my...
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ights/Blog/Public-vs-Private-Brands-on-Instagram
comScore Introduces Industrys First Combined GRP and Viewability Solution for Mobile Advertising
Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials.
44% -
ights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising
Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers
Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed...
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ights/Blog/Despite-its-Declining-Importance-for-Many-Display-Campaigns-the-Click-Remains-Important-for-Pharma-Marketers
Facebook Vaults Ahead of Google Maps to Finish 2012 as number 1 US Mobile App
With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus.
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ights/Blog/Facebook-Vaults-Ahead-of-Google-Maps-to-Finish-2012-as-number-1-US-Mobile-App
Campaign Measurement to Drive Efficiency
During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during...
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ights/Presentations-and-Whitepapers/2015/Campaign-Measurement-to-Drive-Efficiency
YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres
We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
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ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres
Quality and Engagement: A Q&A with Edwin Wong, SVP Insights & Innovation at Vox Media
Edwin Wong is truly an expert when it comes to digital consumer behavior. When Shareablee and Vox Media teamed up for some joint research on content quality and what drives engagement, we found some key insights about evergreen content and consumer attitudes...
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fts/Quality-and-Engagement-A-Q-A-with-Edwin-Wong-SVP-Insights-Innovation-at-Vox-Media
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