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Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case...
43% - ights/Presentations-and-Whitepapers/2012/Understanding-Creative-Drivers-of-Online-Video-Engagement

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry.
43% - ights/Presentations-and-Whitepapers/2012/The-Economics-of-Online-Advertising

comScore Enters Auditing Process with CESP in France

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced today that it has formally entered into an agreement with the CESP (Centre d’Etude des Supports de Publicité) to begin the auditing of its audience measurement methodology...
43% - ights/Press-Releases/2012/11/comScore-Enters-Auditing-Process-with-CESP-in-France

Your TikTok Questions Answered

Shareablee CEO Tania Yuki shares some early insights about TikTok usage based on their Social Dynamics Study, to help answer questions around TikTok demographics and usage.
43% - ights/Presentations-and-Whitepapers/2021/Your-TikTok-Questions-Answered

Apps for Maps: Smartphones Drive Gains in U.S. Mobile Navigation

comScore today released a study on mobile map usage based on data from its comScore MobiLens service. The study found that 14 percent of mobile users in the U.S. accessed maps on their devices in April 2010, as the mobile map audience reached 33.5 million...
43% - ights/Press-Releases/2010/6/Apps-for-Maps-Smartphones-Drive-Gains-in-U.S.-Mobile-Navigation

Pre-Lanzamiento Mobile Metrix® Perú

The explosive growth in mobile devices adoption makes it critical to understand target audiences and to have visibility into the mobile market. comScore brings the first tool in Peru to help measure mobile audiences.
43% - ights/Presentations-and-Whitepapers/2015/Pre-Launch-Mobile-Metrix-Peru

Putting the Digital Advertising Future into Focus A QA with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
43% - ights/Blog/Putting-the-Digital-Advertising-Future-into-Focus-A-QA-with-Anne-Hunter

Решения comScore для прозрачности купли-продажи рекламы в Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the tools available that comScore can help with the industry to achieve this and improve programmatic ROI.
43% - ights/Presentations-and-Whitepapers/2016/The-importance-of-trust-and-transparency-in-Programmatic

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
43% - ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad-ClickZ-Jakarta

Big Data and the Future of Digital in Brazil

In this presentation, we discuss the future of digital content consumption and how to organize the large volume of data generated daily. With all the changes in Brazilian consumer behavior, understanding it in real time becomes more essential every single...
43% - ights/Presentations-and-Whitepapers/2015/Big-Data-and-the-Future-of-Digital-in-Brazil