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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. comScore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies....
43% - ights/Presentations-and-Whitepapers/2015/Top-3-Digital-Trends-to-Consider

Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences.
43% - ights/Presentations-and-Whitepapers/2007/Cookie-Deletion-Whitepaper

comScore to Acquire AdXpose

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company, for total consideration of $22 million in a primarily stock-based...
43% - ights/Press-Releases/2011/8/comScore-to-Acquire-AdXpose

Passing the Torch to Serge Matta as comScores Next CEO

One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned,...
43% - ights/Blog/Passing-the-Torch-to-Serge-Matta-as-comScores-Next-CEO

New Agreement with Cornerstone Media Group for Local TV Measurement

Comscore today announced that it has signed a new agreement with Cornerstone Media Group (CMG), a DRTV industry leader, for local television measurement.
43% - ights/Press-Releases/2021/9/New-Agreement-with-Cornerstone-Media-Group-for-Local-TV-Measurement

Comscore Announces Strategic Investment by Charter Communications Qurate Retail and Cerberus

Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.
43% - ights/Press-Releases/2021/1/Comscore-Announces-Strategic-Investment-by-Charter-Communications-Qurate-Retail-and-Cerberus

comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
43% - ights/Press-Releases/2012/3/comScore-Introduces-Innovation-to-Validate-Online-Campaign-Delivery-in-the-UK

comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application...
43% - ights/Press-Releases/2017/6/comScore-and-CTR-Announce-Expanded-Multi-Platform-and-Mobile-Measurement-in-China

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms...
43% - ights/Press-Releases/2021/10/Comscore-Signs-Exclusive-Agreement-with-Imaginuity-for-Local-TV-Measurement

Comscore Receives First-Ever Certification for Mobile Web Viewability

RESTON, VA, August 8, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification...
43% - ights/Press-Releases/2019/8/Comscore-Receives-First-Ever-Certification-for-Mobile-Web-Viewability