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Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
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Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Well, Twitter has done it again. Within a few short months this relative newbie on the social media scene has gone from having a modest following to being a decidedly mainstream Web attraction.
68% - ights/Blog/Twitter.com-Quadruples-to-17-Million-U.S.-Visitors-in-Last-Two-Months

The New Model for a Dynamic Cross-Platform World

We invite you to learn more about our cross-platform vision by downloading our New Model white paper.
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Huffington Post Defies Expectations, Reaches New Heights Post-Election

In the run-up to the 2008 presidential election, mainstream America first became acquainted with Huffington Post (aka Huff Post), the popular news aggregator and commentary site. The site featured a swirl of real-time news and analysis that fed the addiction...
67% - ights/Blog/Huffington-Post-Defies-Expectations-Reaches-New-Heights-Post-Election

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising...
66% - ights/Press-Releases/2011/1/comScore-ARS-Research-for-Canadian-Market-Shows-Strong-Correlation-Between-Creative-Strategy-and-Performance

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
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Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
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comScore Profiles Digital Music Player Owners

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers
64% - ights/Press-Releases/2006/11/comScore-Profiles-Digital-Music-Player-Owners

Publishers: Prove your quality to reclaim market share

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market...
63% - ights/Presentations-and-Whitepapers/2016/Publishers-Prove-your-quality-to-reclaim-market-share

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
63% - ights/Blog/Say-hello-to-Proximic-by-Comscore