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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscores LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as a vital platform in today’s advertising landscape...
42% - ights/Blog/Revolutionizing-Alcohol-Advertising-for-CTV-with-Proximic-by-Comscores-LDA-Solutions

Comscore and Kochava Partner To Unlock New Insights

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance...
18% - ights/Press-Releases/2024/6/Comscore-and-Kochava-Partner-To-Unlock-New-Insights

Estudio de Comscore: La publicidad en videojuegos gana aceptación entre los gamers latinoamericanos

Comscore, Inc. (Nasdaq: SCOR), una empresa líder en medición de audiencias digitales ha presentado los resultados de su primer estudio sobre la publicidad en videojuegos en Latinoamérica para 2024. Este informe proporciona un análisis detallado de los...
6% - ights/Press-Releases/2024/6/Estudio-de-Comscore-La-publicidad-en-videojuegos-gana-aceptacion-entre-los-gamers-latinoamericanos

Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
17% - ights/Press-Releases/2024/6/Anzu-Partners-With-Comscore-s-Flagship-Cross-Platform-Solution

Salud Girls o Estrella Galicia en las manos de Kylie y Kendall Jenner

El paso por Mallorca de las hermanas Jenner, no ha dejado indiferente a las redes sociales. A Estrella Galicia tampoco.
6% - ights/Blog/Salud-Girls-o-Estrella-Galicia-en-las-manos-de-Kylie-y-Kendall-Jenner

Expanding Fast

In today’s ad ecosystem, it’s important for each ad to be as efficient and effective as possible. One avenue that advertisers and agencies are expanding into is Free Ad Supported Streaming channels, with the goal of finding incremental, untapped audiences...
17% - ights/Blog/Expanding-Fast

Datos expres UEFA Champions League 2023 2024

The UEFA Champions League (UCL) is one of the most prestigious competitions for football clubs. In this brief infographic, we review the impact of its 69th edition on social media by answering the following questions:
12% - ights/Infographics/Fast-Facts-UEFA-Champions-League-2023-2024

La nueva historia de amor, Digital & Social

Las mediciones Digital & Social son diferentes, pero a su vez complementarias. Descarga la presentación del webinar "La nueva historia de amor, Digital & Social" y descubre a través de nuestros análisis e insights cómo aprovechar al máximo estas mediciones...
6% - ights/Presentations-and-Whitepapers/2024/La-nueva-historia-de-amor-Digital-y-Social

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
17% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations