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More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffic in Connecticut

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Internet service as cable lines were brought down by the...
41% - ights/Blog/More-than-Snow-Fell-How-an-Early-Winter-Storm-Brought-Down-Internet-Traffic-in-Connecticut

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming...
40% - ights/Presentations-and-Whitepapers/2014/Pulling-the-Pieces-Together-Data-in-a-Multi-Platform-Multi-Device-World

Back to School en México

Conozca los resultados completos del estudio sobre el impacto del Back to School en México en las distintas industrias con base en la opinión de los padres de familia.
40% - ights/Presentations-and-Whitepapers/2020/Back-to-School-en-Mexico

Predictive Audiences: the incremental reach you’ve been missing​

A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
40% - fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing

The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?

Whilst brand safety, fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards...
40% - ights/Presentations-and-Whitepapers/2015/The-Verified-Impression

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
40% - ights/Blog/If-a-Digital-Ad-Falls-in-the-Wrong-Place-Does-It-Make-an-Impression

comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine...
40% - ights/Blog/comScore-Begins-MRC-Audit

Leveraging Podcasts with the Podscribe Solution QA Between Comscore and AdsWizz

Last year, Comscore and Adswizz launched their partnership on the PodScribe solution, which provides targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe is a scalable solution using advanced speech-to-text...
40% - ights/Blog/Leveraging-Podcasts-with-the-Podscribe-Solution-QA-Between-Comscore-and-AdsWizz

Usage of Retail Movies Sites Has Almost Tripled in the Nordics

The Nordic countries, composed of Denmark, Finland, Norway and Sweden, has seen huge growth in the number of internet users accessing retail-movies sites. In June 2013, over 2 million people visited a site in this category in the Nordics, a jump of 190...
40% - ights/Infographics/Usage-of-Retail-Movies-Sites-Has-Almost-Tripled-in-the-Nordics

Free Digital Audience Dashboard Report

Former Hitwise or Jumpshot client? Comscore can continue to meet your measurement and analytics needs without interruption.
40% - e-Digital-Audience-Dashboard-Report