Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World
It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming consoles and smart TVs. Businesses have had to build mobile apps, mobile websites and responsive designs for their content to cater to this ever-changing environment.
Are data platforms and solutions scalable and flexible enough to support this ever-shifting environment without “breaking the bank”? How do companies determine what is usable and valuable data that will help them with business decision-making? In this presentation, Joe Nguyen, Senior Vice President, Asia Pacific, Comscore, Inc., shares how Comscore has worked with leading companies to help them solve these challenges the industry is facing.