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What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals as they browse across the web, nor will [they] use...
38% - ights/Blog/What-happens-to-ad-targeting-if-user-tracking-goes-away

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
38% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Comscore Reports Second Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
38% - ights/Press-Releases/2024/8/Comscore-Reports-Second-Quarter-2024-Results

comScore Launches Advanced Custom Reporting for Mobile

comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today substantial enhancements to its custom reporting for mobile, providing clients with deeper insight into an increasingly competitive mobile landscape....
38% - ights/Press-Releases/2018/7/comScore-Launches-Advanced-Custom-Reporting-for-Mobile

Shareablee’s YouTube Channel Our Suggestion Box

What would you like to see? Any questions you’d like answered in video form? (Because sometimes it’s so much easier to explain something visually, in person. Taking you through some of our tools, explaining our philosophy of what matters most in social...
38% - ights/Blog/Shareablee-s-YouTube-Channel-Our-Suggestion-Box

As Print Newspapers Decline How Does Digital Fill the Void

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
38% - ights/Blog/As-Print-Newspapers-Decline-How-Does-Digital-Fill-the-Void

Google Redux

I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore...
38% - ights/Blog/Google-Redux

Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...
38% - ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale

Is Silicon Valley a Systemic Risk?

This WSJ article caught my eye and, at first, I couldn’t believe what I was reading. How on earth could the government think that VC firms represent a systemic risk to the financial system? Has the pendulum swung so far that the government now thinks...
38% - ights/Blog/Is-Silicon-Valley-a-Systemic-Risk

US Joint Industry Committee Awards Certification to Comscore for National Currency

Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
38% - ights/Press-Releases/2024/4/US-Joint-Industry-Committee-Awards-Certification-to-Comscore-for-National-Currency