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Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
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Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
37% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore General Manager of Activation to Discuss Future of Brand Safety at Virtual Brand Safety Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that Rachel Gantz, General Manager, Activation Services, Comscore will be speaking at The 614 Group’s Virtual Brand Safety...
37% - ights/Press-Releases/2020/10/Comscore-General-Manager-of-Activation-to-Discuss-Future-of-Brand-Safety-at-Virtual-Brand-Safety-Summit

3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
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comScore Announces Partnership with Leading Political Data Provider L2

comScore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into comScore’s television ratings measurement.
37% - ights/Press-Releases/2017/11/comScore-Announces-Partnership-with-Leading-Political-Data-Provider-L2

comScore Announces Availability of US Mobile Commerce Sales Estimates

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Mobile Commerce (m-commerce) sales estimates by product category occurring on both smartphones and tablets. This new capability aligns with comScore’s...
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Fastest Growing Global Market Research Films


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Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. If there was one single finding that has the most...
37% - ights/Blog/Good-News-for-Digital-Publishers-Audiences-Are-on-the-Rise-Thanks-to-Mobile

No Time to Lose for Online Retailers

One of the fascinating things that’s become clear this holiday shopping season is that many retailers launched their marketing programs earlier this year, with a strong emphasis on price discounts and other financial incentives such as free shipping....
37% - ights/Blog/No-Time-to-Lose-for-Online-Retailers

Reaching the Elusive OTT Consumer

In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamers – have historically been more challenging to reach...
37% - ights/Blog/Reaching-the-Elusive-OTT-Consumer