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2023 Year in Review - INDIA Edition

Gain a comprehensive understanding of the metrics and trends of 2023 in the INDIAN digital and social media landscapes to develop successful strategies in 2024.
15% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-INDIA-Edition

Retail Media: como criar uma jornada de compra impactantes

Retail Media se tornou um dos principais polos de crescimento para a publicidade nos próximos anos e o marketeiro e o mídia podem se aproveitar muito dela para criarem uma jornada de compra muito mais assertiva e lucrativa, saiba como!
6% - ights/Presentations-and-Whitepapers/2023/Retail-Media-como-criar-uma-jornada-de-compra-impactantes

Gaming: descubra esta oportunidade para todas as marcas em uma audiência que é muito maior e mais diversa do que se imagina!

Os games estão em ascensão e todas as marcas podem aproveitar este universo para serem mais relevantes e mais presentes no dia a dia de uma audiência que é muito além do que se imagina. Saiba como!
6% - ights/Presentations-and-Whitepapers/2023/Gaming-descubra-esta-oportunidade-para-todas-as-marcas-em-uma-audiencia-que-e-muito-maior-e-mais-diversa-do-que-se-imagina

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
15% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
6% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
15% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
12% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
16% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
10% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
13% - ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN