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comScore Releases Full Results of vCE Charter Study

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases,...
36% - ights/Press-Releases/2012/3/comScore-Releases-Full-Results-of-vCE-Charter-Study

New Research shows Entertainment Banners Impact Box Office Revenues

MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, today released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior...
36% - ights/Press-Releases/2010/6/New-Research-shows-Entertainment-Banners-Impact-Box-Office-Revenues

Comscore Reports First Quarter 2019 Results

Comscore, Inc. today reported financial results for the quarter ended March 31, 2019. Strategic Review Expected to Produce Initial $20 Million in Annualized Cost Savings.
36% - ights/Press-Releases/2019/5/Comscore-Reports-First-Quarter-2019-Results

Neustar and comScore Partner to Improve Brands Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign...
36% - ights/Press-Releases/2014/9/Neustar-and-comScore-Partner-to-Improve-Brands-Digital-Ad-Delivery-through-Customized-Integration-of-In-Target-and-Viewability-Measurement

comScore_and_Google_Partner

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
36% - ights/Press-Releases/2014/2/comScore_and_Google_Partner

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of...
36% - ights/Blog/Create-a-Better-Digital-Advertising-Strategy-with-Actionable-Insights-in-One-Central-Data-Platform

Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider...
36% - fts/Case-StudiesX/Selecting-Segments-Amid-Programmatic-Clutter

KAZT Phoenix Selects Comscore for Local TV Measurement Currency

AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
36% - ights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency

Delivering Trust In Programmatic

During this tour, Milan introduced the comScore Industry Trust initiative and how, through trust and transparency, programmatic can reach its full potential.
36% - ights/Presentations-and-Whitepapers/2015/Delivering-Trust-In-Programmatic

Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click.
36% - ights/Blog/Click-Through-Rates-for-Universal-Search