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Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
34% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
34% - ights/Blog/Currency-for-How-Media-Actually-Works-Today

comScore ARS Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns

comScore ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF) with two David Ogilvy Awards for Excellence in...
34% - ights/Press-Releases/2010/3/comScore-ARS-Provides-Research-for-ARF-Ogilvy-Award-Winning-Walmart-Campaigns

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
34% - ights/Press-Releases/2011/3/Emerging-Auto-Insurance-and-Aggregator-Sites-Attracting-Meaningful-Share-of-Online-Auto-Insurance-Market

Navegando no complexo panorama da medicao das redes sociais

En el vertiginoso mundo del marketing digital, donde cada interacción, comentario y "me gusta" pueden ser la diferencia entre el éxito y la irrelevancia, la capacidad para medir y analizar el contenido en redes sociales se ha convertido en un componente...
34% - ights/Blog/Navegando-el-complejo-panorama-de-la-medicion-de-redes-sociales

Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience...
34% - ights/Blog/Google-Off-to-a-Fast-Start-with-20-Million-Visitors-in-21-Days

Validate LDA Compliance with Comscore Campaign Ratings Measurement


34% - e-Studies/Validate-LDA-Compliance-with-Comscore-Campaign-Ratings-Measurement

IAB and comScore Study Results

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising
34% - ights/Press-Releases/2006/03/IAB-and-comScore-Study-Results

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
34% - ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise

Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social

Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
34% - fts/Case-StudiesX/Johnson-s-Baby-Grows-Impressions-and-Fan-Base-with-New-Moms-on-Social