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Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
34% -
ights/Blog/Currency-for-How-Media-Actually-Works-Today
Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
17% -
ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting
Fall Audience Guide
Spice up your strategy this season with our Fall Audience Guide.
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ights/Presentations-and-Whitepapers/2025/Fall-Audience-Guide
Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
45% -
ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences
Dati Comscore l Eurovision Song Contest 2025 sui social media
The 69th edition of the Eurovision Song Contest lit up Basel, Switzerland, where Austria lifted the trophy with “Wasted Love” by JJ. The event didn’t go unnoticed on social media, with related content reaching 25.7 million total actions on the day of...
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ights/Infographics/Fast-Facts-2025-Eurovision-Song-Contest-on-Social-Media
Fast Facts Os Dados por tras do Show de Lady Gaga em Copacabana
A segunda edição do 'Todo Mundo no Rio' levou milhões de brasileiros à praia de Copacabana e movimentou as redes sociais, marcas e influenciadores.
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ights/Infographics/Fast-Facts-Lady-Gaga-en-TodoMundoNoRio
Consumer AI Tool Usage
Consumer AI Tool Usage - Top 5 Entities
6% -
ights/Rankings/Consumer-AI-Tool-Usage
Comscore Reports First Quarter 2025 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
38% -
ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results
Comscore Launches Certified Deal IDs in Magnites SSP
Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
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ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP
Comscore at the 20th Annual Needham Technology Media Consumer Conference
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 20th Annual Technology, Media, and Consumer Conference.
14% -
ights/Press-Releases/2025/5/Comscore-at-the-20th-Annual-Needham-Technology-Media-Consumer-Conference
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