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A categoria Travel continua com forte consumo

Mais de 78,5 MM de brasileiros são consumidores digitais da categoria Travel que, mesmo após a pandemia, tem tido forte consumo. Aproveite e baixe este estudo!
6% - ights/Presentations-and-Whitepapers/2023/A-categoria-Travel-continua-com-forte-consumo

Fast facts: 2023 Glastonbury Festival

The Glastonbury Festival of Contemporary Performing Arts has recently concluded its latest edition, solidifying its standing as a premier music event, and achieving a 99% higher engagement on social media than four years ago.
15% - ights/Infographics/Fast-facts-2023-Glastonbury-Festival

Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
17% - ights/Presentations-and-Whitepapers/2023/Fall-Segment-Guide-2023

US Open Outpaces the NBA Finals in Tampa St Petersburg FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
13% - ights/Blog/US-Open-Outpaces-the-NBA-Finals-in-Tampa-St-Petersburg-FL

CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
17% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

Whitepaper Esportes: Digital e Social

Muitos brasileiros são consumidores digitais desta categoria que demonstra, no ambiente digital, hábitos de consumo saudáveis, práticas de diversas modalidades e players de retail que vêm se destacando no e-commerce. A Comscore Brasil traz alguns dados...
6% - ights/Presentations-and-Whitepapers/2023/Whitepaper-Esportes-Digital-e-Social

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
12% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
17% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z

The rise of short form video in India

The uptake of short form video format on social networks has been breathtaking
15% - ights/Infographics/The-rise-of-short-form-video-in-India

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
18% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy