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State of the Internet in Central America

The “State of the Internet in Central America” webinar examines online audience trends, internet user behavior, and includes an analysis of the metrics being used by the top publishers in the region.
6% - ights/Presentations-and-Whitepapers/2014/State-of-the-Internet-in-Central-America

The Value of a Digital Ad

In this keynote presentation, Cai Fang, Vice President, China, comScore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive advertising ROI in a cross-media world.
6% - ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad-comScore-China-Event

Shopping goes mobile

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses the channel shift in retail this year.
6% - ights/Videos/Interview/Shopping-goes-mobile-Mobile-shopping-spiked-60-percent-this-year

Will digital ads outpace TV?

Discussing the future of advertising and television in the digital age with Gian Fulgoni, Chairman Emeritus & Co-Founder of comScore Inc.
6% - ights/Videos/Interview/Will-digital-ads-outpace-TV

Warc Webinar 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned...
6% - ights/Blog/Warc-Webinar-5-Digital-Marketing-Lessons-from-comScore

UK Digital Market Overview April 2015

Your monthly snapshot of digital audience trends. In April 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while Sky, Apple and Mail Online see largest share...
6% - ights/Presentations-and-Whitepapers/2015/UK-Digital-Market-Overview-April-2015

Insights and Opportunities in the Mobile Age

In this session, comScore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry, does come with its own set of challenges and opportunities....
6% - ights/Presentations-and-Whitepapers/2015/Insights-and-Opportunities-in-the-Mobile-Age