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Cell Phones and 18-24 Year Olds


54% - ights/Press-Releases/2007/01/Cell-Phones-and-18-24-Year-Olds

Unlocking Programmatic’s Potential: Bringing comScore Industry Trust to the UK

Programmatic has seen an unprecedented growth over the past few years. Buyers, sellers and platforms are praising its ability to drive automation, efficiency, and ROI. But the question arising in the industry is whether high quality inventory is being...
54% - ights/Presentations-and-Whitepapers/2015/Unlocking-Programmatic-s-Potential-Bringing-comScore-Industry-Trust-to-the-UK

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
54% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-44-Countries

Smartphone Users Put Their Most Essential Apps on Home Screen

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
54% - ights/Blog/Smartphone-Users-Put-Their-Most-Essential-Apps-on-Home-Screen

comScore Introduces Digital Analytix: Overcoming Pain Points with Digital Data

Today, comScore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing challenges that we believe have caused pain for the...
53% - ights/Blog/comScore-Introduces-Digital-Analytix-Overcoming-Pain-Points-with-Digital-Data

comScore Launches Plan Metrix

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes
53% - ights/Press-Releases/2006/11/comScore-Launches-Plan-Metrix

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
53% - ights/Blog/Un-Identifying-the-Future-of-Advertising

Creating Content Flow on Social Platforms

Today, there is more content on social platforms than ever before. Not to mention that there are so many social platforms to choose from. How can publishers decide where to put their efforts? And how does the content they create lead to more than some...
53% - ights/Presentations-and-Whitepapers/2020/Creating-Content-Flow-on-Social-Platforms

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute,...
53% - ights/Presentations-and-Whitepapers/2016/Unlocking-The-Power-of-Programmatic

comScore Industry Trust Solution for Programmatic Now Available in Canada

comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain...
53% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-Canada