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The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
32% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

The study shows that cookie deletion is much more frequent and indiscriminate than previously believed. Because of this, we can see that cookie-based measurement techniques, whether using Web site server logs or web analytics software, can over-represent...
32% - ights/Blog/comScore-Cookie-Deletion-Study-and-its-Implications-for-Internet-Audience-Measurement

comScore Signs Local TV Ratings Contract with Capitol Broadcasting Company

WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt comScore’s Local Television Ratings.
32% - ights/Press-Releases/2017/9/comScore-Signs-Local-TV-Ratings-Contract-with-Capitol-Broadcasting-Company

comScore to File 10K and Hold Business Update Call on Monday March 26

comScore, Inc. (OTC: SCOR) today announced it expects to file its Annual Report on Form 10-K for the year ended December 31, 2017 with the Securities and Exchange Commission (the "SEC") today, Friday, March 23, after market hours. The 10-K will contain...
32% - ights/Press-Releases/2018/3/comScore-to-File-10K-and-Hold-Business-Update-Call-on-Monday-March-26

Catalina Marketing Corporation and comScore Partner

Catalina Marketing Corporation Selects comScore Networks as BAR® Licensing Partner
32% - ights/Press-Releases/2005/03/Catalina-Marketing-Corporation-and-comScore-Partner

comScore Receives ABC Certification for Content Verification

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from the ABC (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital...
31% - ights/Press-Releases/2014/5/comScore-Receives-ABC-Certification-for-Content-Verification

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least,...
31% - ights/Blog/Breaking-News-and-Making-News-Twitter-Surges-131-in-March-to-9.3-Million-U.S.-Visitors

comScore Elects Gareth C. C. Chang to Board of Directors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
31% - ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors

Cyber Monday Jumps 18 Percent to 1735 Billion in Desktop Sales to Rank as Heaviest US Online Spending Day in History

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date,...
31% - ights/Press-Releases/2013/12/Cyber-Monday-Jumps-18-Percent-to-1735-Billion-in-Desktop-Sales-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
31% - ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience