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Early Cyber Monday Promotions Spur Huge 34-Percent Gain in Online Buying Over the Weekend Full Thanksgiving-Cyber Monday Period Achieved Strong Growth Rate of 22 Percent vs. Year Ago
RESTON, VA, December 3, 2013 – Comscore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using the alternate comparison of the 4-week period preceding Thanksgiving).
Cyber Monday reached $1.735 billion in desktop online spending, up 18 percent versus year ago, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday's $1.198 billion) to surpass $1 billion in sales. The weekend after Thanksgiving posted particularly strong growth online, raking in $1.594 billion in spending for an increase of 34 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year.
*Corresponding days based on corresponding shopping days (November 2 thru December 3, 2012)
"Any notion that Cyber Monday is declining in importance appears to be completely unfounded as its strong year-over-year growth rate of 18 percent resulted in yet another record for online spending in a single day," said Comscore chairman Gian Fulgoni. "While it's true that many retailers are bleeding their Cyber Monday promotions into the weekend before and the days afterward, Cyber Monday itself continues to be the most important day of the online holiday shopping season. That said, we did also see evidence of early promotions pulling some dollars forward into the weekend, so it is possible that Cyber Monday could have even been stronger were it not for the emergence of this trend."
Top Gaining Product Categories for Thanksgiving-Cyber Monday PeriodDuring the five-day period from Thanksgiving through Cyber Monday, Consumer Electronics ranked as the fastest-gaining product category versus year ago, followed by Video Game Consoles & Accessories, Home & Garden, Apparel & Accessories and Sport & Fitness.
Shopping at Work Accounts for Nearly Half of Cyber Monday SpendingNearly half of dollars spent online at U.S. websites on Cyber Monday originated from work computers (49.2 percent), up 2.1 percentage points from last year. Buying from home comprised the majority of the remaining share (43.5 percent) while buying at U.S. websites from international locations accounted for 7.2 percent of sales.
"Cyber Monday was coined back in 2005 to highlight the significant spike in online spending that occurred on the first day back to work following Thanksgiving weekend," added Mr. Fulgoni. "The working theory at the time was that broadband connections at work made it easier for consumers to shop online – and indeed we see that work-based buying accounts for half of all Cyber Monday spending. But it's a pattern we continue to see even with near universal broadband connectivity in the home, suggesting there are other drivers behind online shopping at work. The fact that many people are still in the shopping mindset coming out of Thanksgiving weekend and are in front of a computer screen for 8 hours might have something to do with it. Not to mention, it is easier to shop for holiday gifts for family members without them looking over your shoulder at home!"
Weekly Online Holiday Retail Sales
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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