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Three key insights for podcast advertising in a privacy centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
53% - ights/Blog/Three-key-insights-for-podcast-advertising-in-a-privacy-centric-landscape

TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data

comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campaign...
53% - ights/Press-Releases/2017/7/TS-Digital-Nordic-Selects-comScore-to-Provide-Trusted-Ad-Validation-Data

Comscore Measurement in a Cookieless World

In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.
53% - ights/Blog/Comscore-Measurement-in-a-Cookieless-World

RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
52% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
52% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Where is Webvan when you need them?

Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital.
52% - ights/Blog/Where-is-Webvan-when-you-need-them

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips...
52% - ights/Blog/6-Keys-to-Mobile-Search-Marketing-Success

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
52% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

comScore Announces New Client for its Digital Analytix Service

comScore announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and...
52% - ights/Press-Releases/2011/7/comScore-Announces-New-Client-for-its-Digital-Analytix-Service

Summer Travel Search: Are We There Yet?

Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience...
52% - ights/Blog/Summer-Travel-Search-Are-We-There-Yet