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3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
30% - ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts

comScore Canada Welcomes Starcom MediaVest Group

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns.
30% - ights/Press-Releases/2013/11/comScore-Canada-Welcomes-Starcom-MediaVest-Group

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
30% - ights/Blog/A-Metric-for-Every-Reason

comScore Appoints Aaron Fetters as Senior Vice President of comScore Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Aaron Fetters has joined comScore as Senior Vice President of Marketing Solutions.
30% - ights/Press-Releases/2015/8/comScore-Appoints-Aaron-Fetters-as-Senior-Vice-President-of-comScore-Marketing-Solutions

comScore Announces Appointment of Chris Nicotra as Chief Technology Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering,...
30% - ights/Press-Releases/2010/2/comScore-Announces-Appointment-of-Chris-Nicotra-as-Chief-Technology-Officer

Comscore Unveils Key Insights in 2024 State of Gaming Report

Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers,...
30% - ights/Press-Releases/2024/7/Comscore-Unveils-Key-Insights-in-2024-State-of-Gaming-Report

comScore Acquires Products Division of Nexius, Inc.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired the products division of Nexius, Inc., a leading provider of mobile carrier-grade solutions that deliver network analysis focused on the experience...
30% - ights/Press-Releases/2010/7/comScore-Acquires-Products-Division-of-Nexius-Inc

A New Model for a New Era of CrossPlatform Measurement

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led...
30% - ights/Blog/A-New-Model-for-a-New-Era-of-CrossPlatform-Measurement

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
30% - ights/Press-Releases/2017/2/comScore-Receives-MRC-Accreditation-for-Mobile-Viewability-Measurement-Across-Display-Video-Web-and-Apps

Online Classifieds Grow

Online Classifieds Increase in Popularity; Category Visitation Surges 47 Percent in the Past Year
30% - ights/Press-Releases/2006/09/Online-Classifieds-Grow