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Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
30% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

USATODAY.com Creates Better Viewing Experience and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability...
30% - ights/Press-Releases/2012/10/USATODAY.com-Creates-Better-Viewing-Experience-and-Value-for-Advertisers-with-comScore-Validated-Impression-Measurement

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
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A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
30% - ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads

comScore Acquires Proximic to Bolster Pre Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s...
30% - ights/Press-Releases/2015/5/comScore-Acquires-Proximic-to-Bolster-Pre-Bid-Solutions-for-Buyers-and-Sellers

Downloading Music Files Decreases

Sharp Decline in Music File Swapping: Research Report from Pew Internet Project and comScore Media Metrix
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A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and...
30% - ights/Blog/A-Commitment-to-Transparency

Malaysian Digital Association Reappoints comScore

comScore (NASDAQ: SCOR) and the Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, today announced that comScore has been reappointed as the official...
30% - ights/Press-Releases/2016/2/Malaysian-Digital-Association-Reappoints-comScore

Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
30% - ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics