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The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided...
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Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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Digital Campaign Benchmarks How Are Your Campaigns Performing Versus the Canadian Norms

To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service....
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comScore Receives Renewed Certifications from TAG for its Efforts to Eliminate Piracy and Fraud

comScore today announced the company received its certification renewal as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group’s (TAG) Certified Against Piracy program, as well as a new TAG Certified...
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Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
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UKOM Appoints comScore as Official 2013 Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming...
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Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com

World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people...
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Reconciling comScore’s and Google’s Paid Click Data

Many investors are breathing a sigh of relief after Google announced earnings on Thursday beating the consensus street estimates. In recent months, investors have become understandably concerned that the decline in U.S. consumers’ spending could translate...
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comScore Launches Mobile Metrix in Argentina for Reporting of Mobile Web and App Audiences

comScore, Inc., a global leader in measuring the digital world, today announced the launch of Mobile Metrix® in Argentina for the reporting of mobile web and app audiences on smartphones and tablets.
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Cyber Monday Holiday E-Commerce


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