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Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
30% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
30% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities

Busting 5 Holiday Shopping Myths That Come Up Every Year

We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge...
30% - ights/Blog/Busting-5-Holiday-Shopping-Myths-That-Come-Up-Every-Year

comScore Introduces Plan Metrix Multi Platform

comScore today introduced Plan Metrix® Multi-Platform, a major advancement in comScore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles,...
30% - ights/Press-Releases/2017/12/comScore-Introduces-Plan-Metrix-Multi-Platform

TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference

TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which...
30% - ights/Press-Releases/2011/1/TOMORROW-FOCUS-and-comScore-Announce-Results-of-Brand-Advertising-Online-in-Germany-Study-at-DLD-Conference

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
30% - ights/Press-Releases/2014/2/comScore-Wins-IBM-2014-Beacon-Award-for-Big-Data-and-Analytics-Analytics-Innovation

Kantar Media & CSM awarded Hong Kong TV Measurement Service until 2023

CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
30% - ights/Press-Releases/2017/3/Kantar-Media-CSM-awarded-Hong-Kong-TV-Measurement-Service-until-2023

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
30% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services