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Brand Protection
The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
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ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection
comScore Campaign Essentials Measurement Capabilities
Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
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ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities
Prescription Medication Research Online
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ights/Press-Releases/2006/12/Prescription-Medication-Research-Online
Busting 5 Holiday Shopping Myths That Come Up Every Year
We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge...
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ights/Blog/Busting-5-Holiday-Shopping-Myths-That-Come-Up-Every-Year
comScore Introduces Plan Metrix Multi Platform
comScore today introduced Plan Metrix® Multi-Platform, a major advancement in comScore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles,...
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ights/Press-Releases/2017/12/comScore-Introduces-Plan-Metrix-Multi-Platform
comScore Elects Jeffrey Ganek to Board
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ights/Press-Releases/2008/05/comScore-Elects-Jeffrey-Ganek-to-Board
TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference
TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which...
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ights/Press-Releases/2011/1/TOMORROW-FOCUS-and-comScore-Announce-Results-of-Brand-Advertising-Online-in-Germany-Study-at-DLD-Conference
comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
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ights/Press-Releases/2014/2/comScore-Wins-IBM-2014-Beacon-Award-for-Big-Data-and-Analytics-Analytics-Innovation
Kantar Media & CSM awarded Hong Kong TV Measurement Service until 2023
CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
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ights/Press-Releases/2017/3/Kantar-Media-CSM-awarded-Hong-Kong-TV-Measurement-Service-until-2023
Americans Are Adopting Ad-Supported Streaming Services
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
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ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services
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