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John K. Martin Jr. Joins Comscore Board of Directors

Comscore, Inc. (Nasdaq: SCOR) today announced that John K. Martin Jr. has joined its Board of Directors effective May 22, 2019. Martin will serve as Chairman of the Board’s Finance Committee to assist the company with its financing efforts.
29% - ights/Press-Releases/2019/5/John-K.-Martin-Jr.-Joins-Comscore-Board-of-Directors

A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can...
29% - ights/Blog/A-Recession-is-a-Terrible-Thing-to-Waste

US Onling Gaming Audience

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers
29% - ights/Press-Releases/2006/09/US-Onling-Gaming-Audience

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will...
29% - ights/Blog/Power-to-the-People

comScore Releases Study Natural Born Clickers in Russia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of a report entitled “Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet...
29% - ights/Press-Releases/2011/4/comScore-Releases-Study-Natural-Born-Clickers-in-Russia

Brand Advertisers Go Digital in Brazil

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s...
29% - ights/Press-Releases/2012/5/Brand-Advertisers-Go-Digital-in-Brazil

Comscore Announces Fourth Quarter and Year-End 2020 Financial Results Call

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported preliminary financial results for the fourth quarter and full year ended December 31, 2020, ahead of the Company's special...
29% - ights/Press-Releases/2021/3/Comscore-Announces-Fourth-Quarter-and-Year-End-2020-Financial-Results-Call

UPS Study US Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
29% - ights/Press-Releases/2017/6/UPS-Study-US-Online-Shoppers-Turning-to-International-Retailers

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation...
29% - ights/Press-Releases/2012/10/comScore-Introduces-Revolutionary-Multi-Platform-Campaign-Analytics-Solution-to-Measure-Advertising-Effectiveness-Across-TV-Web-and-Mobile