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comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and...
29% - ights/Press-Releases/2017/4/comScore-Introduces-Free-Viewability-Measurement-to-Broaden-Trust-Across-Global-Digital-Advertising-Market

Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
29% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping...
29% - ights/Blog/Is-the-Era-of-Webmail-Over

Comscore Settles Previously Disclosed Securities and Exchange Matter

RESTON, Va., Sept. 24, 2019 - Comscore, Inc. today announced that it has finalized a settlement with the Securities and Exchange Commission (the “Commission” or “SEC”), resolving a previously disclosed investigation into financial accounting and disclosure...
29% - ights/Press-Releases/2019/9/Comscore-Settles-Previously-Disclosed-Securities-and-Exchange-Matter

VideoAmp Unveils Advanced Television ATV Ignite the Industrys First Automated Solution for Total Video and Linear TV Planning Buying and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore, Neustar, LiveRamp, and NinthDecimal.
29% - ights/Press-Releases/2017/1/VideoAmp-Unveils-Advanced-Television-ATV-Ignite-the-Industrys-First-Automated-Solution-for-Total-Video-and-Linear-TV-Planning-Buying-and-Optimization

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
29% - ights/Blog/When-the-Cookie-Crumbles

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
29% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

comScore Growth

comScore Networks Awarded Two Major Industry Honors as a Result of Strong Revenue Growth
29% - ights/Press-Releases/2004/10/comScore-Growth