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Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
52% - ights/Blog/Advertising-Engagement-Giving-Creative-Credit-Where-Credit-is-Due

Comscore and SeeHer ANA

Drawing on the unmatched digital data set from Comscore, the collaboration with the ANA SeeHer project aims to provide brands with new tools for aligning their values around gender quality with the values of their consumers.
52% - fts/Comscore-and-SeeHer-ANA

Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
51% - ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization

Mit comScore Industry Trust das Versprechen von Programmatic Advertising einlosen

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results...
51% - ights/Blog/Realizing-the-Promise-of-Programmatic-through-comScore-Industry-Trust

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
51% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore

6 Billion in Cyber Week U.S. Online Spending Sets New Weekly Record

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent...
51% - ights/Press-Releases/2011/12/6-Billion-in-Cyber-Week-U.S.-Online-Spending-Sets-New-Weekly-Record

Fraude Publicitario Un Nuevo Villano en la Industria Digital

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all,...
51% - ights/Blog/Ad-Fraud-Digitals-Newest-Bad-Guy

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic...
51% - ights/Presentations-and-Whitepapers/2015/Unlocking-Programmatics-Potential-Introducing-comScore-Industry-Trust

The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Latin America and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate...
51% - ights/Presentations-and-Whitepapers/2011/Impact-of-Cookie-Deletion-on-Site-Server-and-Ad-Server-Metrics-in-Latin-America

The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments,...
51% - ights/Presentations-and-Whitepapers/2011/The-Impact-of-Cookie-Deletion-on-Site-Server-and-Ad-Server-Metrics-in-Australia-An-Empirical-comScore-Study