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Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
9% - ights/Blog/Titans-of-Bollywood-News-India-s-masala-market

Top 23 Insights of 2023

2024 is soon upon us – with exciting and critical moments for marketers to engage their audiences including major events such as an election campaign, the Paris games and the deprecation of cookies.
9% - ights/Presentations-and-Whitepapers/2023/Top-23-Insights-of-2023

Infografico Black Friday Brasil 2023

A Black Friday 2023 teve mais de 1 milhão de ações na categoria Retail, conquistou 129 mil comentários/menções no período em que ocorreu, sendo a melhor performance em relação a BF2022, que contou com 90 mil menções. O time da Comscore Brasil preparou...
9% - ights/Infographics/Infografico-Black-Friday-Brasil-2023

Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
9% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
9% - ights/Blog/Generative-AI-Search

As marcas, a publicidade e o impacto ambiental

Entenda a importância deste tema da sociedade para o contexto das marcas e da publicidade, inspire-se com exemplos e conhecimentos sobre como o marketing pode contribuir positivamente no impacto ambiental e em quais frentes.
9% - ights/Presentations-and-Whitepapers/2023/As-marcas-a-publicidade-e-o-impacto-ambiental

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
20% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
9% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
9% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
9% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle