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Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
9% - ducts/Television/Local-Shopping-Segmentation-and-Targeting

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
9% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Comscore Chief Revenue Officer Carol Hinnant Honored in Cablefax Magazines Most Powerful Women Issue

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine’s Most Powerful Women.
9% - ights/Press-Releases/2021/12/Comscore-Chief-Revenue-Officer-Carol-Hinnant-Honored-in-Cablefax-Magazines-Most-Powerful-Women-Issue

Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
9% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
9% - ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
9% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

As Smart Speakers Evolve So Do Consumers

Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Plan Metrix Multi-Platform data to quantify smart speaker...
9% - ights/Blog/As-Smart-Speakers-Evolve-So-Do-Consumers

Veteran Movie Product And Technology Leader Janice OBryan to Lead Domestic Operations for Comscore Movies

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that longtime Comscore product technology and customer service executive Janice O’Bryan is being elevated to Senior Vice...
9% - ights/Press-Releases/2021/12/Veteran-Movie-Product-And-Technology-Leader-Janice-OBryan-to-Lead-Domestic-Operations-for-Comscore-Movies

Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
9% - ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region

Comscore TV, Local Measurement That Meets Modern Media Consumption

FreeWheel has partnered with Comscore to allow agencies to seamlessly access real-world local TV viewership information with valuable, advanced household-level consumer and demographic behavior data that enables smarter business transactions. In this...
9% - ights/Videos/Interview/Comscore-TV-Local-Measurement-That-Meets-Modern-Media-Consumption