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Comscore Signs New Agreement with Fuse Media for TV Measurement

Comscore today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel.
9% - ights/Press-Releases/2021/9/Comscore-Signs-New-Agreement-with-Fuse-Media-for-TV-Measurement

Reach Gaming Audiences Through Predictive Audiences

In our most recent webinar, Comscore, the leader in audience activation/targeting, joined Spiketrap, the premier contextualization company powering audience intelligence, to help you understand how you can reach gaming audiences aligned to your campaign...
9% - ights/Presentations-and-Whitepapers/2021/Webinar-Reach-Gaming-Audiences-Through-Predictive-Audiences

Brand Innovators Fall 2021 Media Buying Summit


9% - ights/Videos/Interview/Brand-Innovators-Fall-2021-Media-Buying-Summit

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
9% - ights/Press-Releases/2021/9/Comscore-and-Spiketrap-Webinar-Will-Examine-How-Advertisers-Can-Reach-Gaming-Audiences-Without-Cookies

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
9% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
9% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
9% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps

The Publisher Desk Turns to Comscore for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced it has signed an agreement with The Publisher Desk, a fully integrated audience development and content monetization partner for leading publishers,...
9% - ights/Press-Releases/2021/8/The-Publisher-Desk-Turns-to-Comscore-for-Digital-Audience-Measurement

New Agreement with Cornerstone Media Group for Local TV Measurement

Comscore today announced that it has signed a new agreement with Cornerstone Media Group (CMG), a DRTV industry leader, for local television measurement.
9% - ights/Press-Releases/2021/9/New-Agreement-with-Cornerstone-Media-Group-for-Local-TV-Measurement

Measuring for the Future of Media, Today

Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it...
9% - ights/Blog/Measuring-for-the-Future-of-Media-Today