2025 State of Programmatic Report
In our most recent webinar, Comscore, the leader in audience activation/targeting, joined Spiketrap, the premier contextualization company powering audience intelligence, to help you understand how you can reach gaming audiences aligned to your campaign goals based on game-specific, genre, and persona-based segments within leading Demand Side Platforms (DSPs).
Comcore and Spiketrap have also come together to create a best-in-class solution for safely targeting gaming audiences. With third party cookie deprecation fast approaching, Comscore and Spiketrap will now offer advertisers and agencies new solutions to ensure that their campaigns will continue to reach the right audiences in a brand safe manner across programmatic digital, mobile, video, CTV and podcast inventory.
Key topics covered in this webinar included:
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
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Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.