In our most recent webinar, Comscore, the leader in audience activation/targeting, joined Spiketrap, the premier contextualization company powering audience intelligence, to help you understand how you can reach gaming audiences aligned to your campaign goals based on game-specific, genre, and persona-based segments within leading Demand Side Platforms (DSPs).
Comcore and Spiketrap have also come together to create a best-in-class solution for safely targeting gaming audiences. With third party cookie deprecation fast approaching, Comscore and Spiketrap will now offer advertisers and agencies new solutions to ensure that their campaigns will continue to reach the right audiences in a brand safe manner across programmatic digital, mobile, video, CTV and podcast inventory.
Key topics covered in this webinar included:
Comscore Audience Activation™ offers programmatic audience segments powered by massive data assets for digital, mobile, CTV and DOOH campaigns.
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Comscore Content Activation™ provides a robust set of pre-bid inventory filters to help marketers and media companies reach valuable audiences without cookies and achieve...