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Comcast's Effectv Taps Comscore for Local TV Measurement Currency
Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
9% -
ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency
Effectively Measuring Branded Content Marketing on Social
Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
9% -
ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social
Connecting with Your Audience during COVID-19
70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
9% -
ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19
The Power of Sports Storytelling
With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
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ights/Presentations-and-Whitepapers/2020/The-Power-of-Sports-Storytelling
Creative Content Re-Mixing in A COVID Environment
Shareablee has partnered with Fullscreen in developing insights to help answer critical questions.
9% -
ights/Presentations-and-Whitepapers/2020/Creative-Content-Re-Mixing-in-A-COVID-Environment
Balancing Legal and Privacy Protections with Business Needs in the Age of CCPA and GDPR
We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touch-points for social engagers to interact with brands has never been higher.
9% -
ights/Presentations-and-Whitepapers/2020/Balancing-Legal-and-Privacy-Protections-with-Business-Needs-in-the-Age-of-CCPA-and-GDPR
Comscore Reports First Quarter 2022 Results
Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
9% -
ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results
Smart TVs: Streaming’s Ultimate Catalyst
Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
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ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst
Being Latino Origins and Approach to Content and Measurement
Nobody knew in 2009 that Being Latino, a simple Facebook page, would one day be the successful business it has become today. Being Latino was the #3 most engaged with branded content publisher on Facebook in 2019.
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ights/Presentations-and-Whitepapers/2020/Being-Latino-Origins-and-Approach-to-Content-and-Measurement
How Pursuit Channel Drove Automotive Win with Comscore TV
This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.
9% -
ights/Videos/Interview/How-Pursuit-Channel-Drove-Automotive-Win-with-Comscore-TV
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