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Using Advanced Audiences to Drive Automotive Wins

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
9% - ights/Videos/Interview/Using-Advanced-Audiences-to-Drive-Automotive-Wins

Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
9% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models

Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this setback mean for the future of Netflix and the other...
9% - ights/Blog/What-Does-Netflix-Subscriber-Loss-Mean-for-Ad-Supported-Revenue-Models

The State of Social & Branded Content 2020

In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
9% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Branded-Content-2020

The State of Social Video

It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Instagram...
9% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Video

Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
9% - ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
9% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services

Fourth of July Rocks Boston


9% - ights/Blog/Fourth-of-July-Rocks-Boston

Exact Commercial Measurement

Exact Commercial Ratings™ for each individual commercial to help you precisely understand ad exposure and creative performance.
9% - ducts/Television/Exact-Commercial-Measurement

Shareablee Announces New MarketEdge Cloud

Trusted Shareablee social media metrics now available for comprehensive, customized business analytics
9% - ights/Press-Releases/2021/3/Shareablee-Announces-New-MarketEdge-Cloud