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Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
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Young men drive ChatGPTs momentum in the UK

Over the past two years, interest in AI has skyrocketed in the UK, resulting in a massive 81% increase in unique visitors. OpenAI and ChatGPT are generating buzz on social media, with ChatGPT registering a staggering 9.2 million actions in January 2023...
9% - ights/Blog/Young-men-drive-ChatGPTs-momentum-in-the-UK

Social Media X ray of an Influencer

In this analysis, we want to show how digital and social data combined can help content creators to make informed decisions to better understand and promote an artist or influencer. By analyzing online metrics such as the volume of content, the demographic...
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AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
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Crypto trading where are the crypto bros

A look at crypto trading platforms, and newly emerging competition.
9% - ights/Blog/Crypto-trading-where-are-the-crypto-bros

Media and Entertainment Social Media Ranking by Engagement in India

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
9% - ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India

NFL Football Drives Impressive Ratings in Kansas City MO

Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves.
9% - ights/Blog/NFL-Football-Drives-Impressive-Ratings-in-Kansas-City-MO

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in the United States.
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Comscore In Conversation with the Green Bay Packers

A Data-Driven Approach for Winning Insights on Sports and Fans
9% - ights/Blog/Comscore-In-Conversation-with-the-Green-Bay-Packers

Comscore and AWS announce access to census-level analytics in new data delivery partnership

Comscore and AWS announce access to census-level analytics in new data delivery partnership. Comscore continues to innovate to meet the challenges of signal loss while also enabling broadcasters and other publishers to achieve revenue growth.
9% - ights/Blog/Comscore-and-AWS-announce-access-to-census-level-analytics-in-new-data-delivery-partnership