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AIs Role in the Partnership of Data Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
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ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity
Game On How to Unlock the Potential of Fall Sports Viewership
Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
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ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership
What is Advertising Addressability?
Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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ights/Blog/What-is-Advertising-Addressability
Why you need a hybrid targeting strategy
It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
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ights/Blog/Why-you-need-a-hybrid-targeting-strategy
How the Womens World Cup Scores Big
Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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ights/Blog/How-the-Womens-World-Cup-Scores-Big
Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution
Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
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ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution
PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions
PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
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ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions
Fall Segment Guide 2023
Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
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ights/Presentations-and-Whitepapers/2023/Fall-Segment-Guide-2023
MRC Accreditation for National and Local TV Household-Level Measurement
Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
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ights/Press-Releases/2024/3/MRC-Accreditation-for-National-and-Local-TV-Household-Level-Measurement
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
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ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement
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