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Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
9% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
9% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
9% - ights/Blog/Beyond-Screens-and-Markets

Smartphone Shoppers Top 10 On Device Purchase Categories

Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
9% - ights/Infographics/Smartphone-Shoppers-Top-10-On-Device-Purchase-Categories

Smartphone Adoption increased across the U.S. and Europe

2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe.
9% - ights/Infographics/Smartphone-Adoption-increased-across-the-US-and-Europe

Share of Display Ad Impressions by Top Publisher Category in 2010

The comScore 2010 U.S. Digital Year in Review is now available for download. Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals...
9% - ights/Infographics/Share-of-Display-Ad-Impressions-by-Top-Publisher-Category-in-2010

Growth of Mobile Market Enablers in the US

From December 2009 to December 2010, the percentage of mobile phone subscribers in the U.S. with unlimited data plans increased from 21.3 percent to 29.0 percent, with more phones now requiring an unlimited data plan subscription at the time of purchase....
9% - ights/Infographics/Growth-of-Mobile-Market-Enablers-in-the-US

Growth of Mobile Market Enablers in EU5

While in the EU5, mobile media usage reached 37 percent penetration, up 7 previous year. Driving this mobile media usage in Europe, 3G adoption reached 47.1 percent in December 2010, up from 41.7 percent the previous year.
9% - ights/Infographics/Growth-of-Mobile-Market-Enablers-in-EU5

Top UK Mobile Sites by Total Minutes Spent

The Sillicon Alley Insider featured this comScore mobile data in yesterday's Chart of the Day. In the UK, Facebook was the clear leader in a ranking of top sites by time spent.
9% - ights/Infographics/Top-UK-Mobile-Sites-by-Total-Minutes-Spent

Email Behavior Shifts in Asia Pacific

comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009.  Within the region, markets showed...
9% - ights/Infographics/Email-Behavior-Shifts-in-Asia-Pacific