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Facebook is Nr.1 Social Network in 15 of 18 European Markets
By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks in each case a home grown site with audiences larger than Facebook.
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ights/Infographics/Facebook-is-Nr1-Social-Network-in-15-of-18-European-Markets
Twitpic and Instagram Gaining Steam in EU5
In March 2012, over 143.2 million mobile users took a photo via their device, displaying an increase of 2 percent over the past three months in EU5 (France, Germany, Italy, Spain and UK). A look at usage for selected photo sharing services showed Flickr...
9% -
ights/Infographics/Twitpic-and-Instagram-Gaining-Steam-in-EU5
UK Engagement with Online Video Descends with Age
Nearly 34.8 million unique visitors watched online videos for an average of 29.8 hours per viewer in the UK during April 2012. A look at the demographic profile showed 15-24 year olds to be the most engaged age group, spending an average of 42.1 hours...
9% -
ights/Infographics/UK-Engagement-with-Online-Video-Descends-with-Age
Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users
Tablets are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home. New insights from comScore TabLens found that more than half of U.S. tablet users watched video and/or TV...
9% -
ights/Infographics/Tablet-Audience-Nearly-3x-as-Likely-to-Watch-Video-as-Smartphone-Users
YouTube Viewing Across Markets
On average viewers spend 4 hours on YouTube viewing video per month across international markets. Germany led as having the most-engaged YouTube audience with viewers watching 5.2 hours of video on the site in June.
9% -
ights/Infographics/YouTube-Viewing-Across-Markets
Google Most Popular Incoming Traffic Source Worldwide for The New York Times
In January 2011, Google sites were the most popular incoming traffic source worldwide for The New York Times brand. 17.5% of the NYT visitors entered via one of Google's sites, followed by Yahoo! sites with 8.1% and Social Networking site Facebook.com...
9% -
ights/Infographics/Google-Most-Popular-Incoming-Traffic-Source-Worldwide-for-The-New-York-Times
Young Audience Shows Highest Engagement with Online Video in Turkey
In February 2011, Turkish male online video viewers between the age of 15 and 24 viewed 200 videos each, accounting for an average of 20.8 hours of online video viewing during the month. Women in the same age group (15-24 years old) viewed just 12 hours...
9% -
ights/Infographics/Young-Audience-Shows-Highest-Engagement-with-Online-Video-in-Turkey
Age Demographics for Video Viewing Audience in Canada
Persons ages 25-34 comprised 18 percent of the video viewing audience in Q4 2010, but accounted for 22 percent of all videos viewed. The 55+ age segment showed a lower level of engagement, representing 18 percent of the audience, but accounting for 11...
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ights/Infographics/location_13005
Cricket World Cup Drives Visitors to Web in India
The 2011 Cricket World Cup caused a surge in visitation to cricket sites in India. ESPNCricInfo.com saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting...
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ights/Infographics/Cricket-World-Cup-Drives-Visitors-to-Web-in-India
Men More Difficult to Persuade with Advertising than Women
In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
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ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women
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