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The Philippines Spends Highest Share of Time on Social Networking Across Markets

We recently reported that the Philippines ranked as the top market for Facebook with 92.9 percent of its online population visiting Facebook.com in February 2011.
9% - ights/Infographics/The-Philippines-Spends-Highest-Share-of-Time-on-Social-Networking-Across-Markets

NS Most Used Travel Site in the Netherlands

In April 2011, nearly 57 percent of the Dutch online audience visited a travel site, making it the fourth highest European market by penetration.
9% - ights/Infographics/NS-Most-Used-Travel-Site-in-the-Netherlands

Average Time Spent on Social Networking Sites Across Geographies

While penetration of social networking sites is consistently high across the globe, visitor engagement varies from country to country. In April 2011, Israel ranked highest in time spent per visitor on social networking sites, averaging 10.7 hours for...
9% - ights/Infographics/Average-Time-Spent-on-Social-Networking-Sites-Across-Geographies

Visitation to Top Cholesterol Drug Sites Influenced $196 Million in New Starts in 2010

In 2010, visitation to top cholesterol drug sites showed a significant positive influence in driving conversions, as $196 million in new patient starts were associated with lifts in brand awareness and favorability brought about by exposure to these branded...
9% - ights/Infographics/Visitation-to-Top-Cholesterol-Drug-Sites-Influenced-196-Million-in-New-Starts-in-2010

Antena 3 Preferred TV Site for Online Video Viewers in Spain

Spain’'s leading television channels RTVE, Antena3.com and Telecinco.es, are leading the online video market in April 2011. In the first 3 months of 2011, RTVE.es led the Entertainment TV category with well over 2 million unique viewers each month, but...
9% - ights/Infographics/Antena-3-Preferred-TV-Site-for-Online-Video-Viewers-in-Spain

Greater China Internet Usage Led by Web Portals and Entertainment Sites

In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site...
9% - ights/Infographics/Greater-China-Internet-Usage-Led-by-Web-Portals-and-Entertainment-Sites

Young European Women Spent Most Time on Social Networks

A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups,...
9% - ights/Infographics/Young-European-Women-Spent-Most-Time-on-Social-Networks

Six Out of Top Ten Markets for Airline Sites are European

Airline sites penetrated 24.9 percent of the internet population in Ireland, making it the top market worldwide for sites such as RyanAir and EasyJet as of July 2011. Ranking second was neighbouring country United Kingdom, where Airline sites reached...
9% - ights/Infographics/Six-Out-of-Top-Ten-Markets-for-Airline-Sites-are-European

Top Global Markets for Blogs

Many of the top markets for blog usage are in Asia. Global analysis of the Blog category revealed that Japan led all markets in blog engagement in June 2011, with the average visitor in Japan spending more than an hour (62.6 minutes) on blogs during...
9% - ights/Infographics/Top-Global-Markets-for-Blogs

US Singapore and UK Have the Highest Share of Traffic from Non Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic...
9% - ights/Infographics/US-Singapore-and-UK-Have-the-Highest-Share-of-Traffic-from-Non-Computer-Devices