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comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere...
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Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
9% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
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comScore Rings Up Mobile

Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of comScore, I have to say that I feel like I have come home, again. In 1999, my first company – Ad Relevance - was bought by Media Metrix....
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Great China Trip!

Last week, Gian Fulgoni and I were in China as guests of Baidu, the leading Chinese Search Engine. Baidu had invited Gian to participate in the “The Baidu World Conference 2008” in Shanghai, China on June 5th. Not only did we meet many industry leaders...
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