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Behavioral Differences Among Online Video Viewers


9% - ights/Press-Releases/2008/02/Behavioral-Differences-Among-Online-Video-Viewers

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
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Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle.
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Display Ad Click-Through Behavior


9% - ights/Press-Releases/2008/02/Display-Ad-Click-Through-Behavior

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
9% - ights/Blog/Radiohead-Redux

Mobile Media Users More Response to Advertising


9% - ights/Press-Releases/2008/02/Mobile-Media-Users-More-Response-to-Advertising

China is The World's Largest Mobile Market


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US Online Video Usage


9% - ights/Press-Releases/2008/02/US-Online-Video-Usage

2008 Guidance


9% - ights/Press-Releases/2008/02/2008-Guidance

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
9% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages